For Creators

Your name and your audience are the capital.

A blogger, a streamer, a podcaster, a channel owner: the income comes from a name and an audience, lives on someone else’s platform, and is taxed in a dozen countries at once. The House turns the name, the audience and the brand into a structure that holds them long after the trend fades or the platform closes.

This is you if

The income comes from a name, integrations, advertising, sponsors, platform payouts, your own products, and is taxed at once in several countries.
Your audience and brand are worth an asset, but are not framed as one, exposed to a platform, a ban or a dispute.
You live and film on the move, yet personal residence and structure for it are not built.
The peak of attention is short, yet the name, the brand and the rights can earn for years, if they are owned the right way.

A name and an audience are gathered over years, and the income from them can serve for decades, or vanish with a single ban.
The House gives the brand a form that outlives the platform and the trend.

Settled positions for the creator

Five moves around the name

IThe name and image rights as an assetThe name, the likeness and integrations gathered into a structure where income from the name is separated, protected and governed, not scattered across one-off deals.→IIBrand and platform income across several countriesAdvertising, sponsors, platform payouts and your own products from different jurisdictions brought under one order, a single income is not taxed twice at the maximum.→IIIBrand and content in a holdingA holding holds the brand, the content rights and the IP, working and earning once the trend fades or a platform changes its rules.→IVResidence for a life on the movePersonal tax residence built around a life between countries, with no tax tail and no undue disclosure.→VPassing on the name and the digital estateChannels, accounts, rights and income pass on by your will; the name is not lost and does not fall to the platform.→

“Discretion is the foundation of the House.”

A platform can close overnight. A name, once housed, does not.

House the name before the platform decides.

A Diagnostic will show the tax geography of the name, the platform risks and the options of structure for the brand and content. Days, not months.

Set the House a task →